About Us

Danal, Inc. is a Silicon Valley based U.S. technology company that has a strategic investment from Danal Corporation, the global pioneer & leader in direct to mobile billing for eCommerce and one of the oldest & most prominent venture capital firms in the U.S., Morgenthaler Ventures. The Company's mission is to provide U.S. consumers and online merchants with the most convenient and secure payment method available. Danal's service is called BilltoMobile, and it allows consumers to charge almost anything they purchase online to their mobile phone bills quickly and securely, without having to go through any time-consuming signups. As long as the consumer owns a mobile phone that can receive text messages from a carrier that has partnered with Danal, the person can transact using the BilltoMobile service. Incredibly, each transaction takes just seconds to complete and is many times more secure than credit cards and other payment solutions. Simply put, you just charge your online transactions to your mobile phone bill and pay for them when you get your monthly statement. In the case of prepaid mobile phones, the transaction gets deducted from the consumers account immediately.

While this concept of direct to mobile billing has yet to be launched in the U.S., it is huge elsewhere in the world. In South Korea, where Danal pioneered the direct to mobile payment industry in 2000, 2/3 of all mobile phone subscribers actively use this payment method. In fact, 70% of all digital contents purchased online in South Korea today are charged to the mobile phone bill, and 2007 transaction volumes were nearly $1.5 billion! What has been fueling this amazing trend? It's demand from consumers like you and me who become enamored by the convenience, speed, and security of BilltoMobile™ from the moment we try it.

Danal pioneered the industry in Korea back in 2000, and it is the only company to have completed 14 mobile carrier integrations across South Korea, Taiwan, and China (including GSM, CDMA, and TDMA carriers), including China Mobile, which is the largest mobile carrier in the world. No other company has even come close to integrating as many mobile carriers as Danal or taken the concept beyond a single country. As a result, its payment solution is the most proven system in the world, and its proprietary fraud-prevention system is unmatched. This means that Danal has the experience and technology to integrate U.S. carriers quickly and competently.

So what is the company's value proposition?

Online Merchants: Increase customer base and transactions dramatically by providing the most convenient, easy, and secure payment method for consumers. Competitive rates, particularly for small transactions. Easy to plug BilltoMobile payment module into websites existing payment and checkout system. Confidence knowing that over 16,000 online merchants accept Danals payment solution. Dramatically reduced overhead associated with fraud screening and chargeback handling. Ubiquitous: over 250 million mobile phone subscribers in the U.S.

Mobile Carriers: Increase ARPU and customer retention opportunities. Experience fast time-to-market by leveraging the most experienced technical staff and the most comprehensive software libraries. Minimize technical, operating, and financial risk and ensure the highest quality of service by partnering with the proven leader in the space.

Consumers: Incredibly convenient payment method: no need to waste time enrolling and maintaining a new account because mobile carriers already possess consumers information. Very Fast transaction completion time: most users can complete a transaction in 10~20 seconds! Extremely secure system: BilltoMobiles two-factor authentication system (combination of personal information authentication and physical authentication via one-time password sent via SMS message) makes the solution robust against phishing, identity theft, and fraud. Private: no need to input sensitive credit card information at any website.